An innovative convenience destination featuring Circle K, Wendy’s, Dunkin’ and Papa Johns
Watertown, New York location is under construction and expected to open in January 2027
BINGHAMTON, N.Y.–(BUSINESS WIRE)–The Briad Group, a leading hospitality and retail developer based in Livingston, New Jersey, today announced the anticipated grand opening of its first multi-brand Circle K travel center, located at 265 Court Street in Binghamton, New York, scheduled for Fall 2026. A second multi-brand Circle K travel center in Watertown, New York is under construction and expected to open in January 2027.
The Binghamton and Watertown developments mark the first in a planned series of next-generation convenience and travel centers that will bring together fuel services, convenience retail, and nationally recognized quick-service restaurants under one roof.
Strategically located near Interstates 81 and 86, the 6,800-square-foot travel center in Binghamton will feature a Circle K convenience store with eight fuel pumps, and two dedicated drive-thru lanes—one for Dunkin’ and one for Wendy’s. The location will also offer a non-traditional Papa Johns branded pizza product, providing travelers with an additional convenient food option alongside the center’s other restaurant offerings. The building layout was custom-engineered by The Briad Group’s in-house engineering team specifically for this partnership, creating a streamlined, single-tenant design that integrates all four brands into one modern travel center experience.
The development also reflects the growing shift toward fuel mobility – the transformation of traditional, single-purpose gas stations into integrated mobility hubs offering fueling and nationally recognized food, convenience retail and other services designed around the evolving needs of today’s travelers.
The Binghamton location represents the first of a planned rollout of new Circle K travel centers across the New York region, with The Briad Group expecting to develop up to 40 locations as part of its long-term franchise development agreement with Circle K.
Peachtree Group provided development financing for the Binghamton and Watertown projects as part of a broader financing relationship with The Briad Group. Peachtree has committed up to $200 million to support The Briad Group’s development and acquisition of new convenience stores and mini-travel center sites over the next several years.
“This project represents an exciting new chapter for Briad as we expand into the convenience and fuel sector with innovative nationally recognized multi-brand restaurant concepts,” said Brad Honigfeld, CEO of The Briad Group. “Our goal is to create modern travel destinations that offer speed, convenience, and great food options in one location, delivering a superior experience for travelers and the local community alike.”
Construction on the Binghamton site began in early 2026 and Watertown in June of 2026. The travel center will offer a modern roadside destination combining fuel services, convenience retail, and nationally recognized restaurant brands in a single, efficient location.
The Binghamton and Watertown grand openings will celebrate the launch of this new concept in the Northeast and introduce a travel-center model that has proven successful in other regions but remains largely untapped across the New York region.
More information about grand opening celebrations, community partnerships, and opening-day events will be announced in the coming months.
About The Briad Group®
Headquartered in Livingston, New Jersey, The Briad Group® is one of the fastest-growing hospitality and retail developers in the U.S. The Briad Group’s® entities are licensed franchisees for Circle K®, Wendy’s®, Dunkin’®, Jimmy John’s®, Buffalo To Go® (Inspire Brands), Papa Johns®, Marriott® and Hilton® Hotels. Over the past decades, Briad has developed, operated, and managed more than 200 restaurants and built 40 hotel projects totaling 5,000+ rooms across the tri-state area with value in excess of 2 billion dollars.
For more information, visit www.briad.com.
For more information on the Briad Travel Centers, visit www.briadtravelcenters.com
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development, and lending, augmented by services designed to protect, support, and grow its investments.
For more information, visit www.peachtreegroup.com.
About Circle K
Circle K is a subsidiary of Alimentation Couche-Tard (“Couche-Tard”) and serves as the company’s global brand. Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with more than 17,200 stores, of which approximately 13,100 offer road transportation fuel. It is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People’s Republic of China. Approximately 145,000 people are employed throughout its network.
About Wendy’s
The Wendy’s Company (Nasdaq: WEN) and Wendy’s franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy’s is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty dessert. Wendy’s supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America’s foster care system. Learn more about Wendy’s at www.wendys.com.
About Inspire Brands
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 restaurants across the globe, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In. Founded in 2018 and headquartered in Atlanta, Georgia, Inspire is one of the largest restaurant companies in the United States. The company operates with a vision to invigorate great brands and ignite their long-term growth through a shared services platform and a forward-thinking digital ecosystem.
About Papa Johns
Papa John’s International, Inc. (Nasdaq: PZZA) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.® Papa Johns believes that using high-quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa Johns tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa Johns is co-headquartered in Atlanta, Ga. and Louisville, Ky. and is the world’s third-largest pizza delivery company with approximately 6,000 restaurants in approximately 50 countries and territories. For more information about the Company or to order pizza online, visit www.papajohns.com or download the Papa Johns mobile app for iOS or Android.
*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.
Contacts
Media Contact:
Alexandra Seward
Director of Marketing, The Briad Group 410-627-1556 | aseward@briad.com
Lending Contact:
Brent LeBlanc
Executive Vice President, Business Development, Peachtree Group 832-444-6844 | bleblanc@peachtreegroup.com
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