Willard Marine, Inc., a leading manufacturer of composite and aluminum boats for more than 50 years, has announced the appointment of Karen Jacquelin as director of marketing.

Jacquelin will be responsible for leading Willard Marine's product and brand marketing strategy, including all advertising, public relations and event marketing initiatives. She will be based out of the company's corporate offices in Anaheim, Calif.

"Karen Jacquelin's vast advertising and marketing experience across a wide range of brands including Gatorade, Callaway Golf, Ford, Lincoln, Toyota and the Irvine Company is extremely valuable to Willard Marine as we strive to elevate our brand image and develop new product offerings," said Ulrich Gottschling, president of Willard Marine. "Karen will leverage marketing analytics and research to help us develop the best products and services that appeal to new market segments and better serve our customers," Gottschling explained.

Jacquelin brings more than 20 years of integrated brand advertising, marketing, and business development experience to Willard Marine. She has held management positions at Young & Rubicam, Xperience Communications and the Irvine Company. She holds both a Bachelor of Arts and Bachelor of Science from the University of Southern California and a California real estate license.